Hi Sabrina. Yes inbound links are important because they keep people on your site, but more importantly, link relevant content together. Search engines crawl links throughout your site and it helps them to understand how different pages relate to one another. When placing internal links, you can add keywords to them within reason to help certain pages rank for certain keywords. It is important to keep a balance of anchor text in internal links, just like outbound and inbound. You also need to make sure the amount of links on a page isn’t too much in comparison with the amount of content you have. Hope this answers your question!