Our Y Law Firm Case Study goes over the client’s ask, our services and the results we got for them. YLaw is one of the fastest-growing law firms in Canada. They specialize in family law, including divorce, immigration law and offer other types of legal representation. YLaw is woman-led, has won many awards, and has been featured in many publications. They came to us for help and presented the following:
Challenges
- Error cleanup
- Increase organic traffic
- Increase local organic traffic
- Introduce new services
- Website relaunch
| Globe & Mail Report on Business Awards | Lexpert Rising Stars Awards | Canadian Lawyer Awards | W3 Awards |
| MarCom Awards | Top Choice Awards | IMA Awards |
Marketing and Web Services
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Website Audit
YLaw was following web audit tools and saw an increasing amount of errors. They came to us to correct the issues and to find new ones. Web audit tools can be hard to interpret and after taking a look at the client’s website we thought YLaw would benefit more from a balanced SEO project. Not only did we fix the errors the client was pointing out but we conducted a website audit and found new ones. In addition, many opportunities for growth were uncovered. We created an SEO strategy with actionable items and got to work. The client’s rankings, organic traffic and bookings increased.
Local SEO
After some time we were approached again for a new project. The client was planning to open up a new law office in Surrey. We began this project just like the first one and audited the client’s website to see where things were at. Then, we created a local SEO strategy with the same balanced approach as before. Once again the client saw positive SEO growth in all major key performance indicators.
Website Redesign
Things were going great for YLaw so they decided they wanted to redesign their website. We were brought back on to support their web design team. We worked with the client and her web team to fit in SEO requirements. Our contributions to the client’s website redesign were to provide an optimized website structure, ensure code, design and internal linking were done to SEO standards and review the website before it launched.
Website Structure
After the website launched we noticed implementation issues with the optimized website structure we created. We notified the client and were brought back on to resolve these errors. We re-crawled the client’s website, found all of the URL errors, provided 301 redirects and canonicals with instructions on how to fix the errors.
Technical SEO – Redirects, Canonicals and Internal Linking
We were hired again to fix the structural issues. We crawled the website again and followed the same steps as before. After each URL error was fixed we took a look at historical redirects and pointed them all to the best matching final destination URLs. We also noticed navigational errors and fixed menu labels. There were also some pages that had content that didn’t match so we fixed these too.
SEO Work Samples
| Website audit | Page load audit | Conversion optimization | Navigation design |
| Site architecture | Link building | Keyword research | SEO copyrighting |
Results and Outcome
- Significantly reduced errors
- Increased rankings
- Secured new keywords like family law, law firm+city, divorce lawyer, immigration lawyer…
- Increased organic traffic
- Increased local organic traffic
- Got new services ranking out of box
- Relaunched the client’s website – didn’t lose organic traffic, but grew it
This client is one of the fastest-growing law firms in Canada, and most of their traffic was obtained through our SEO services. They specialize in family law, including divorce and immigration law and offer other types of legal representation. This law firm has won many awards and has been featured in many publications.
We have done several projects with this law firm and continue to work with them on an as-needed basis whenever they wish to expand and add a new service to their law firm. They also come to us whenever there is an SEO issue that they can not resolve in-house.
Awards
Through our results-driven SEO services, this client has become a stand-out brand in Canada, as well this is due to their exceptional litigation and mediation talents.
| Globe & Mail Report on Business Awards | Lexpert Rising Stars Awards | Canadian Lawyer Awards | W3 Awards |
| MarCom Awards | Top Choice Awards | IMA Awards |
Goals
We have successfully reached and surpassed expectations for this client’s goals.
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Marketing and Web Services – Y Law Firm Case Study
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Website Audit
This client was following web audit tools and saw an increasing amount of errors. They came to us to correct the issues and to find new ones. Web audit tools can be hard to interpret and after taking a look at the client’s website, we thought they would benefit more from a balanced SEO project.
Not only did we fix the errors the client was pointing out, but we conducted a website audit and found new ones. In addition, many opportunities for growth were uncovered. We created an SEO strategy with actionable items and got to work. The client’s rankings, organic traffic and bookings increased.
Local SEO
After some time, we were approached again for a new project. The client was planning to open up a new law office in a different city. We began this project just like the first one and audited the client’s website to see where things were at. Then, we created a local SEO strategy with the same balanced approach as before. Once again, the client saw positive SEO growth in all major key performance indicators and was ranking for many new local keywords.
Website Redesign
Things were going great for this client, so they decided they wanted to redesign their website. We were brought back on to support their web design team. We worked with the client and their web team to fit in SEO requirements. Our contributions to the client’s website redesign were to provide an optimized website structure, ensure code, design and internal linking were done to SEO standards and review the website before it launched.
Website Structure
After the website launched, we noticed implementation issues with the optimized website structure we created. We notified the client and were brought back on to resolve these errors. We re-crawled the client’s website, found all of the URL errors, and provided 301 redirects and canonicals with instructions on how to fix the errors. There was a sharp increase in organic traffic once these errors were fixed.
Technical SEO – Redirects, Canonicals and Internal Linking
We were hired again to fix the structural issues. We crawled the website again and followed the same steps as before. After each URL error was fixed, we took a look at historical redirects and pointed them all to the best-matching final destination URLs. We also noticed navigational errors and fixed menu labels. There were also some pages that had content that didn’t match, so we fixed these too. Once again, the client’s organic traffic increased.
Overall Results
This client saw such huge success with us they expanded their practice from one office to seven! This is all within 6 short but very effective years of highly successful SEO projects.
SEO Work Samples
| Website audit | Page load audit | Conversion optimization | Navigation design |
| Site architecture | Link building | Keyword research | SEO copyrighting |
Results and Outcome
- Significantly reduced errors from thousands to a single-digit number from our SEO audits
- Increased rankings with an additional 5,000 new keywords from our SEO strategy
- Made search bot crawls more effective by optimizing the crawl budget, drawing on our vast experience in technical SEO
- Secured new keywords like family law, law firm+city, divorce lawyer, immigration lawyer, and child support… with our keyword research & content planning
- Increased organic traffic by 2,000+% from our SEO strategy
- Increased local organic traffic by 680% from our local SEO strategy
- Got new services ranking out of the box from our content strategy
- Relaunched the client’s website – didn’t lose organic traffic, but grew it by 15% with our post-launch website audit
Contact Us for Advanced SEO and Reliable Results – Y Law Firm Case Study
We know SEO. Trust us to help you with a website redesign and not only hang onto your traffic but grow it. If your website isn’t ranking well, you could have underlying errors – we will find them and fix them. Have you run out of ways to target your audience? We will discover new opportunities to attract visitors, clients and sales for you. Our results-driven approach is backed by nearly 25 years of experience in online marketing. No matter what your challenges are, we will help you every step of the way to ensure traffic, leads and revenue growth. We are a firm believer that when our clients succeed, we, too, succeed. We would love to work with you too! Will you be our next success story?
Are you planning to redesign your website or build a new one? SEO isn’t an afterthought but is the backbone of every successful website. If there are errors we will find them and fix them. Not sure how to attract your target audience? We will determine what people are searching for and create optimized content so that your website gets found. Our no-nonsense approach is backed by nearly 25 years of experience in online marketing. No matter what your challenges are we will help you every step of the way to ensure traffic, leads and revenue growth. Book your consultation today.