Our Digital Hospitality & Tourism marketing agency case study is a leading marketing agency for the tourism and hospitality industry in Vancouver. They work with some of the world’s biggest luxury hotels and resorts. They came to us for help and presented the following:
Challenges
- Secure keyword rankings in search engines
- Clean up errors
- Identify & fix website & SEO errors
Marketing and Web Services
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Website Structure
After the website launched we noticed implementation issues with the optimized website structure we created. We notified the client and were brought back on to resolve these errors. We re-crawled the client’s website, found all of the URL errors, provided 301 redirects and canonicals with instructions on how to fix the errors.
Technical SEO – Redirects, Canonicals and Internal Linking
We were hired again to fix the structural issues. We crawled the website again and followed the same steps as before. After each URL error was fixed we took a look at historical redirects and pointed them all to the best matching final destination URLs. We also noticed navigational errors and fixed menu labels. There were also some pages that had content that didn’t match so we fixed these too.
Results and Outcome
- Reduced errors
- Increased rankings
- Secured new keywords
- Increased organic traffic
- Increased local organic traffic
Contact Us for Advanced SEO and No-Nonsense Results – Digital Hospitality & Tourism Marketing Agency Case Study
If there are errors we will find them and fix them. Not sure how to attract your target audience? We will determine what people are searching for and create optimized content so that your website gets found. Our no-nonsense approach is backed by nearly 25 years of experience in online marketing. No matter what your challenges are we will help you every step of the way to ensure traffic, leads and revenue growth. We hope this Digital Hospitality & Tourism marketing agency case study is insightful. Book us for a consultation today, we’d love to work with you!