Conversion Optimization Class – Lead Gen & UX / Usability

Our conversion optimization class is a fancy way of saying turn your visitors into leads, client or customers. This means, when someone lands on your website, they complete an action you want them to take. This could be filling out a form, downloading something, sharing something, leaving a comment, buying something… whatever you want them to do is an action. 

Whenever an action is completed, this is a conversion. Now that you know what a conversion is, and know what things / actions can be considered as conversions if a visitor acts on them, we will show you different things that we can do to your website to convert visitors or get them to take an action you want them to take.

Our Conversion Rate Optimization (CRO) Services – Website Optimization, Heatmap / Click Analysis, A/B Testing / Convert Visitors

Our conversion rate optimization (CRO) services are rather extensive. Like everything we do, we are thorough, analytical and do each task to the fullest. Conversion optimization wouldn’t be complete without SEO and visa versa. Here are our CRO services:

• Analytics / Visitor Behaviour Optimization & Audit
• Website Optimization
• Heatmap Analysis
• A/B testing
• Usability / User Experience
• Create Landing Pages
• Reputation Management / Credibility
• ROI / ROTI (Return on Investment / Return on Time Invested)
• Lead Form Testing
• Call to Action Button placement
• Social sharing icon placement
• RSS feed subscription via inbox placement
• Newsletter signup placement
• Blog comment Strategy / Quality User Generated Content
• Refer a friend button placement
• Buy now button placement
• Software download placement
• eBook download placement
• PDF download placement

User Experience / UX Optimization

User experience optimization or UX / website usability simply means when a website is easy to use. Things like navigation, multiple ways for the visitor to contact you, good navigation and a nice layout are all part of usability. UX crosses over into search engine optimization and conversion optimization. When a visitor lands on your website you want them to be able to find everything they are looking for, and be enticed to take an action you want them to take.

We provide User Experience Optimization services right here in Vancouver, BC

Pay Attention to Where the Eye Goes and Place Content Accordingly

When designing a website for good usability, you want to place things in areas that naturally follow the flow of where someone’s eye goes. This makes it easier for the visitor to access your content and find what they’re looking for. When visitors can find everything quickly, they are more likely to see your calls to action and contact you, make a purchase, share your content, leave a comment, subscribe to your newsletter or RSS feed.

Avoid Taking Control Away from a Website Visitor – UX Design

Things that take away user control like automatically redirecting a visitor from a page, instead of letting them decide to leave the webpage can make them feel frustrated. Sometimes popups or lightboxes interrupt the visitor from browsing and become an annoyance. Sometimes floating elements that move along the page as you scroll an be distracting. All of these things can create a poor user experience and make the visitor leave and go to a competitor’s website. You need good UX design so that your visitor’s will be happy to stay on your website.

UX Audit – Collect Data, Feedback and Make an Optimization Plan

In some cases, where there are multiple issues we may propose a new design / layout but in most cases a few tweaks is all that is needed. We always start with an audit, and collect data to get a good idea of what needs to be improved. Sometimes we create polls, surveys or add in feedback buttons so that we can learn directly from visitors. Sometimes we install usability software and record visitors as they browse. All of these things help to paint a picture of what website issues are present. We will include them in your UX audit as well as come up with an optimization plan for you.

Lead Generation Services in Vancouver – Traffic, Landing Pages / Funnels, Conversions and Closing Sales

Our lead generation services in Vancouver will help you to bring in targeted traffic, get more leads and convert them into customers or clients. Our process is simple, straightforward and it really works. At any point in the funnel, we will try to get leads in order to close / sell a service or product. Here is what one of our funnels may look like.

• Secure traffic source
• Create a landing page that links to case studies
• Create a case studies page that links to an offer
• Create an offer page
• Create a thank you page
• Create a thank you / welcome email
• Lead nurturing – contact leads inviting them to engage
• Once the lead engages with you, you then close the sale with the lead via email / phone / in person meeting

Where We Get Our Traffic From for Lead Generation – SEO, PPC, Social Media, Email Marketing, Online Partnerships and Offline Advertising

There are a number of places that we get traffic, or visitors from in order to have enough eyeballs to convert. Even though we use precise targeting, this is still a numbers game and the larger your audience, the more people we can convert into clients or customers. We may get your website to rank for keywords, and connect ranking pages to a landing page, or we may create online ads and direct them to a landing page. 

We may create ads on Facebook, Pinterest or LinkedIn. Maybe you have an email list – we will create a newsletter and link it to a landing page. We also have different online partnerships through many different websites which we can utilize to direct people that are interested in your products or services to a landing page. If you happen to do offline advertising, we will show you how to direct those people to a landing page. No matter what the traffic source is, you guessed it, each type of traffic will first go to a landing page.

What to Do When the Lead / Landing / Sales Funnel Starts – Analyze Traffic / Visitor Behaviour

Landing Page Traffic – SEO, PPC, Email, Affiliates Offline

Once your landing page is being used by potential prospects, we will analyze visitor behaviour to see if people are clicking through to the case studies page, to another page on your website or are bouncing / leaving your website without looking at another page. We will make the necessary adjustments and then analyze your traffic again until we get a decent clickthrough rate (CTR). 

We will repeat this process with each page in the funnel until we get a decent number of people to land on the last page. If you want multiple traffic sources going to the same landing page, we will ensure that our marketing integration strategy takes this into consideration. This will ensure that when visitors enter your website through a landing page, it will be relevant to their needs, regardless if they came from a social network, clicked a link on an email, found you through a search engine or any other traffic source..

Conversion Optimization for Landing Pages – Deep Analytics Audit

At this point, the conversion probability should be fairly good since visitors have been lead through pages that have been customized just for them. If we still need to fine tune, we then put each page in the funnel into an intense conversion optimization campaign. Some industries or offers will require a more thorough optimization effort than others. We will only suggest this if you truly need it, as it is an additional service. 

If required, we will dive in deeply into your Analytics to get the landing funnel to work. As a bonus, we may uncover conversion issues with other webpages. Once each page has passed our standards for quality, and has a decent CTR, we will up the traffic we have organized and then deliver the leads to you. It is up to you to close them.

Conversion Optimization Vancouver – Convert Visitors, Traffic Optimization and Analytics Audit

Conversion optimization is a fancy way of saying turn your visitors into leads, client or customers. This means, when someone lands on your website, they complete an action you want them to take. This could be filling out a form, downloading something, sharing something, leaving a comment, buying something… whatever you want them to do is an action. 

Whenever an action is completed, this is a conversion. Now that you know what a conversion is, and know what things / actions can be considered as conversions if a visitor acts on them, we will show you different things that we can do to your website to convert visitors or get them to take an action you want them to take.

Our Conversion Rate Optimization (CRO) Services – Website Optimization, Heatmap / Click Analysis, A/B Testing… / Convert Visitors

Our conversion rate optimization (CRO) services are rather extensive. Like everything we do, we are thorough, analytical and do each task to the fullest. Conversion optimization wouldn’t be complete without SEO and visa versa. Here are our CRO services:

• Analytics / Visitor Behaviour Optimization & Audit
• Website Optimization
• Heatmap Analysis
• A/B testing
• Usability / User Experience
• Create Landing Pages
• Reputation Management / Credibility
• ROI / ROTI (Return on Investment / Return on Time Invested)
• Lead Form Testing
• Call to Action Button placement
• Social sharing icon placement
• RSS feed subscription via inbox placement
• Newsletter signup placement
• Blog comment Strategy / Quality User Generated Content
• Refer a friend button placement
• Buy now button placement
• Software download placement
• eBook download placement
• PDF download placement

Conversion Optimization Audit and Optimization Vancouver – UX (User Experience), Checkout Optimization / Ecommerce SEO

Our conversion optimization service will tell you different things about your website that can be done in order to give a better user experience. This is also known as usability, meaning, how easy your website is to use. If visitors have trouble finding the information they want, or aren’t completing actions you want them to take (converting), then this tool is for you.  You will also see how well your website has been designed by pointing out any missed opportunities for conversions. 

Our easy to use heatmap will show you cold and hot areas of your website so that you know where your visitor’s eyes are drawn to most. In order to benefit from this tool, you will need to place your CTA (Call to Action) items in places that people are naturally drawn to. This tool is of particular importance for ecommerce websites due to the checkout optimization analysis portion. In order to get the most out of your conversion optimization efforts, we suggest using this tool in conjunction with our complete internet marketing integration suite.

Conversion Analysis

• Heatmap Report
• CTA Placement Suggestions
• Q&A Type Content – Let shoppers ask questions
• Site Search

Technical Analysis

• Review Rich Snippet Detection
• Canonicalization Detection
• SSL / HSTS / 307 Check & Certificate Verification Hops
• Pagination – Rel Next, Prev and View all Detection
• Page Load Time
• Breadcrumbs

Shopping Experience

• Navigation
• Shop Website Integration
• Cart Viewing & Customization Flexibility
• Discounts, Coupons & Sales Website Integration, Promotion & Vendor Integration
• Product Category Page & Product Page Optimization, including OpenGraph for social sharing
• Shipping Application
• Customer Account & History
• Purchase Process
• Out of Stock Product Handling

Optimize Visitor Traffic and Behavior to Increase Conversions – Analytics Optimization and Audit

Once we have these things in place, we will need to study your website visitors to see how they behave. We will look at how they came to your website – if it was through organic, paid, referral, social or directly. We will then take a look at what keywords were used, what pages the visitor landed on, what the content of the referring website is like and the overall quality of the site, what social content the visitor may have been looking at which prompted them to click through to your website and if they are direct, study their movement through the website to see if they found what they are looking for. 

That actually applies to all visitors. Once visitors land on your website, we can easily see which pages they go to, if they leave your site right away (bounce) or if they follow through to complete an action. We use Google Analytics at SEO Candyland for visitor tracking and offer Analytics / traffic optimization / Analytics Audit services. Part of Analytics optimization includes event tracking, goal setup through funnels and filter, custom reporting.

Contact Us for More Information About Conversion Optimization

You can contact us by email, by phone or text at 604-779-8438 or chat with us online right now. If you would like to jump right in and get started with conversion optimization, click the button below. Check out our inbound marketing articles to get a better idea of our processes, how we work and expected results.

Contact Us for More Information About Our Conversion Optimization Class – Vancouver Marketing Company

Our lead generation services in Vancouver have been developed over many years and are constantly being fine-tuned in order to match the latest marketing and psychology trends. What makes us different than other lead generation companies is that we are a full inbound marketing agency. For more information about our conversion optimization class, contact us today. You can send us an email, call or text 604-779-8438 or chat with us online. You an even request a free quote via the button below. We are happy to help get your website back on track. This means that we will integrate different types of online marketing into your campaign. By doing so, our success rate remains high. If you would like to learn more about us or our marketing services, please send us an email, call us at 604-779-8438 or chat with us online right now. We would be delighted to work with you! 🙂