Website optimization is the process of getting your website working in the best possible condition that it can be in. We are a Vancouver marketing company and specialize in SEO. Once you have a website you will need to have it optimized so that it can be found, is easy to use, brings in revenue, generates leads, increases your market reach, keeps working as it should and gives you the professional online presence that you need.
Every search engine ranking factor, signal, or requirement, is in place to return relevant results to people who are searching for information about a particular subject. The ‘better’ a website has been optimized, (notice how we didn’t just say ‘more’ – see over optimization penalty) or the more relevant a website is to a search query, the more likely search engines are to display the website that passes most of their raking requirements ahead of others who fall short. Here is a list of our website optimization services:
Search Engine Ranking Requirements, Compatibility and Providing a Good User Experience
In order to meet search engine ranking requirements we need to see if a website gives a good user experience and passes search engine compatibility testing. These areas work together and make your website strong. Here are some things that we look at:
- Page Load Time Optimization
- Key content isn’t inside of iframes or Flash
- Webpages, especially landing pages are interlinked to avoid doorway pages
- Create useful content for every page so it isn’t seen as soft 404s
- Put links are in HTML and not JavaScript
- Sitemaps in correct format and have the right information for all content types
- Matching visual and physical website structure, and is using friendly URLs
- Topical footer optimization
- Use of JQuery for styling instead of fancy CSS
- robots.txt file not blocking or delaying key content from being fetched and has been formatted correctly
- Unique meta data for every webpage
- No hidden content using small font or CSS tricks
- JavaScript and CSS externally Sourced
- Search engines and visitors see the same content in order to avoid search engine cloaking
- Redirects are handled properly and there are no redirect loops
- Web and mobile website versions both show the same content
Contact Us for More Information About Our Website Optimization Services
If you would like more information about our website optimization services, please contact us via email, by phone at 604-779-8438, by online chat or leave us a message via the form at the top of this page.