In order to meet search engine ranking requirements we need to analyze your website and webpages for keyword ranking potential. We will also compare your website and webpages to the the top 10 ranking websites. Our industry knowledge and experience will also be used to make optimization suggestions which will trigger positive results in meeting search engine ranking factors / search signals. We will also look at your website and see if it offers a good user experience. We will make note of any issues and suggest ways that your website’s usability can be improved. The last thing that we look at is to see if your website passes search engine compatibility testing. All of these areas work together and make your website strong. Here are a few details on some of the things that we look at:
- Page Load Time Optimization
- Key content isn’t inside of iframes or Flash
- Webpages, especially landing pages are interlinked to avoid doorway pages
- Create useful content for every page so it isn’t seen as soft 404s
- Put links are in HTML and not JavaScript
- Sitemaps in correct format and have the right information for all content types
- Matching visual and physical website structure, and is using friendly URLs
- Topical footer optimization
- Use of JQuery for styling instead of fancy CSS
- robots.txt file not blocking or delaying key content from being fetched and has been formatted correctly
- Unique meta data for every webpage
- No hidden content using small font or CSS tricks
- JavaScript and CSS externally Sourced
- Search engines and visitors see the same content in order to avoid search engine cloaking
- Redirects are handled properly and there are no redirect loops
- Web and mobile website versions both show the same content
Contact Us for More Information About Search Engine Compatibility, Ranking Requirements and User Experience / Website Usability
We are an experienced internet marketing company in Vancouver and have been operating since July of 2009.  We look forward to chatting with you about search engine compatibility, how to meet search engine ranking requirements, how to optimize your website for a good user experience and any other digital things that are on your mind. Send us an email, call / text 604-779-8438, fill out the form at the top of the page, request a quote or chat with us online right now to get started.