Our lead generation services in Vancouver will help you to bring in targeted traffic, get more leads and convert them into customers or clients. Our process is simple, straightforward and it really works. At any point in the funnel, we will try to get leads in order to close / sell a service or product. Here is what one of our funnels may look like.
- Secure traffic source
- Create a landing page that links to case studies
- Create a case studies page that links to an offer
- Create an offer page
- Create a thank you page
- Create a thank you / welcome email
- Lead nurturing – contact leads inviting them to engage
- Once the lead engages with you, you then close the sale with the lead via email / phone / in person meeting
Where We Get Our Traffic From for Lead Generation – SEO, PPC, Social Media, Email Marketing, Online Partnerships and Offline Advertising
There are a number of places that we get traffic, or visitors from in order to have enough eyeballs to convert. Even though we use precise targeting, this is still a numbers game and the larger your audience, the more people we can convert into clients or customers. We may get your website to rank for keywords, and connect ranking pages to a landing page, or we may create online ads and direct them to a landing page. We may create ads on Facebook, Pinterest or LinkedIn. Maybe you have an email list – we will create a newsletter and link it to a landing page. We also have different online partnerships through many different websites which we can utilize to direct people that are interested in your products or services to a landing page. If you happen to do offline advertising, we will show you how to direct those people to a landing page. No matter what the traffic source is, you guessed it, each type of traffic will first go to a landing page.
What to Do When the Lead / Landing / Sales Funnel Starts – Analyze Traffic / Visitor Behaviour
Once your landing page is being used by potential prospects, we will analyze visitor behaviour to see if people are clicking through to the case studies page, to another page on your website or are bouncing / leaving your website without looking at another page. We will make the necessary adjustments and then analyze your traffic again until we get a decent clickthrough rate (CTR). We will repeat this process with each page in the funnel until we get a decent number of people to land on the last page. If you want multiple traffic sources going to the same landing page, we will ensure that our marketing integration strategy takes this into consideration. This will ensure that when visitors enter your website through a landing page, it will be relevant to their needs, regardless if they came from a social network, clicked a link on an email, found you through a search engine or any other traffic source..
Conversion Optimization for Landing Pages – Deep Analytics Audit
At this point, the conversion probability should be fairly good since visitors have been lead through pages that have been customized just for them. If we still need to fine tune, we then put each page in the funnel into an intense conversion optimization campaign. Some industries or offers will require a more thorough optimization effort than others. We will only suggest this if you truly need it, as it is an additional service. If required, we will dive in deeply into your Analytics to get the landing funnel to work. As a bonus, we may uncover conversion issues with other webpages. Once each page has passed our standards for quality, and has a decent CTR, we will up the traffic we have organized and then deliver the leads to you. It is up to you to close them.
Contact Us for More Information About Our Lead Generation Services in Vancouver
Our lead generation services in Vancouver have been developed over many years and are constantly being fine tuned in order to match the latest marketing and psychology trends. What makes us different than other lead generation companies is that we are a full inbound marketing agency. This means that we will integrate different types of online marketing into your campaign. By doing so, our success rate remains high. If you would like to learn more about us or our marketing services, please send us an email, call us at 604-779-8438 or chat with us online right now. We would be delighted to work with you! 🙂