Purple Hat Link Building – Creative, Unconventional, Logical, Thorough and Search Engine Friendly Methods
Link building is a very important search engine ranking factor, so it is imperative that it is done correctly and is seamlessly integrated into other marketing initiatives. Link building is widely misunderstood as there is a lot of misinformation floating around. One of the biggest misconceptions is that the more links you build, the better you will rank. In reality, it is the opposite; a few quality links are better than a lot of low quality links.
We practice purple hat SEO techniques, in other words, we honour all known (and some not-so-known) ranking factors and achieve rankings through building high quality links in unconventional ways. To us, the purple hat means unconventional. Note: There is no clear designation of purple hat in the SEO community. Our internal process works alongside search engine ranking factors. A big part of our link building strategy is to create such an awesome content strategy that quality sites will naturally give us links for whichever website we are working on. We also do outreach and partner with link agencies, journalists and media professionals to help us with link building campaigns.
Build and Attract Quality Links – Work With Google’s Algorithms and Improve Website Performance After Penguin Updates
Full service link building; keyword research, content strategy, on page SEO and social mentions.
Unlike some forms of marketing, this is not a numbers game, it is a quality game. We do not participate in link schemes, or link farms. Every link we build counts, and shows search engines we are in a ‘good neighbourhood’. Each time Google rolls out a Penguin Update (webspam, doorway pages, poor links, etc), our clients aren’t affected. Generally speaking, our clients do better after each update. That goes for other updates too, not just ones that affect link building. We want you to feel comfortable and confident with our link building process. We are a full service marketing company and that is why our process works. Stand alone link building without thinking about content or on Page SEO isn’t effective anymore. Search engines want to see that each area of their ranking factors is met, not just the link portion.
Contact Us for More Information About Our Link Building Services in Vancouver, BC
If you would like more information about us, our link building service or have any other questions, we are happy to help. You can check out our link tips blog, send us an email, fill out the form at the top, call us at 604-779-8438 or chat with us online right now.