If you have ordered a basic SEO website audit or have a monthly SEO program with us, we ensure that our website audit tool is up to date and will deliver results based on current, known ranking factors, with the correct priorities. This audit is offered every Monday. In addition to our weekly audit, if you have ordered a full website audit, it will be delivered to you separately. Our SEO services and website optimization services will also help you pinpoint any website errors, security issues, or performance issues.
Get Your Website in a Position to Rank Well with a Website Audit and Fix Critical Issues Right Away
Part of having good SEO means your website should be healthy and well-positioned to rank well, so optimization can begin. Our website and keyword audits will analyze your website and the top 10 ranking websites for any given URL on Google, Google Mobile, Yahoo, and Bing. It will lay out the ranking factors you passed and failed and give you an overall website grade. This will give you a high-level snapshot of how your website can be crawled, accessed, and ranked by search engines, let you know of any search engine compatibility issues, and show you how you stack up to your competitors. This audit is provided to all clients with SEO services every Monday. We perform a full website audit at the start of every SEO project. This is a much more comprehensive audit than the one we provide every Monday. Here is our website audit process:
- Perform website audit
- Deliver audit results
- Reveal failed ranking factors
- Analyze the failed ranking factors
- Fix errors, notices, and warnings
- Solutions / implementation document
What to Expect from Your Website Audit – Taking a Look at the Overview Page
On the first page of your website audit, you will see an overview of each area that needs work, including warnings, notices, and spelling mistakes. The screenshot below shows notices. You can see that there are various search engine ranking factors in this area, such as anchor text, headings, metadata, robots, redirects, URL restrictions, URL formatting, and canonical links.
Website Audit Performance Results – Taking a Look at Each URL that Has Errors and Filtering by Error
When you click on any one of the search engine ranking factor boxes you will see all of your wesite audit results. All of the URLs that need improvement will be displayed. You can filter these URLs by errors, warnings, notices and misspellings or a specific ranking factor in those areas like anchor links, meta data, server timeouts, etc.
Inspecting a Specific URL – Taking a Closer Look at Which Search Engine Ranking Factors or Ranking Signals Failed
The next step is to take a look at each URL, one by one, to see what search engine ranking signals failed, as set out by Google, Yahoo and Bing. Each search engine will have different ranking factors, so it is important that each URL is audited as per the specific requirements for each search engine.
Understanding the Website Audit – How to Correct Errors, Warnings and Notices
Now comes the fun part, understanding the website audit. Looking at the image above, let’s take a look at the broken link. We can see that the audit provides us with the analyzed page, and then shows us what the broken link is. In this case, the page is website optimization and the broken link is a blog post about the overoptimization penalty.
Fixing Errors, Notices and Warnings as Per the Website Analysis Report
Once the error has been determined, we then need to fix errors as per the website analysis report. Staying with the example above, the error was a broken link. We now need to determine how this error was caused, so we will know how to fix it. There are a number of reasons why links get broken, but in this case the URL was updated without a 301 redirect put in place. Once the redirect is done, this error will be fixed.
SEO Website Report Solutions Document – Ready for Implementation
We realize that receiving an audit isn’t enough, and sometimes you need someone to fix the errors as well. We will fix as many errors and optimize as many pages as we can with respect to your budget. If you prefer to fix errors on your own or want to use your developer, we will provide you with optimization documents and spreadsheets with instructions on how to implement our SEO.
Contact Us for More Information About Our SEO Website Audit and Solutions Document
As you can see, our SEO website audit and supporting solutions document are a very important part of having a successful website and a healthy search engine optimization program. There are many other areas that need to be paid attention to once the audit has been completed. Please contact us by phone at 604-779-8438, by email, through our website form or online chat if you would like more information about us or our inbound marketing services. If you are ready to order your website audit, please click chat with us online right now 😉