Website Loading Optimization Report

Page load optimization is when you take a look at server and client side elements of your website and see how long it takes for your website to load. This is done on a page by page basis. Usually webmasters will only test the homepage, but it is important to actually test every page, especially popular pages or pages with videos, large images or pages that have many http requests being done.

What is Included in Our Page Load Time Audit?

There are many things that we look at when we do a page load audit. Once our audit is complete, we can also provide optimization suggestions and even implement the audit for you. You can expect anywhere between a 10% or 95% improvement as a result from this effort. Here is a list of things that we check for:

  • Defer parsing of JavaScript
  • Specify image dimensions
  • Remove query strings from static resources
  • Optimize images
  • Leverage browser caching
  • Minimize redirects
  • Serve scaled images
  • Inline small CSS
  • Minify CSS
  • Minify JavaScript
  • Serve resources from a consistent URL
  • Specify a cache validator
  • Inline small JavaScript
  • Specify a Vary: Accept-Encoding header
  • Enable gzip compression
  • Minify HTML
  • Avoid bad requests
  • Avoid a character set in the meta tag
  • Avoid landing page redirects
  • Enable Keep-Alive
  • Have scripts load in efficient order
  • Minimize request size
  • Optimize the order of styles and script
  • Put CSS in the document head
  • Specify a character set early
  • Avoid CSS @import
  • Combine images using CSS sprites
  • Prefer asynchronous resources
  • Add Expires headers
  • Make fewer HTTP requests
  • Use a Content Delivery Network (CDN)
  • Use cookie-free domains
  • Minify JavaScript and CSS
  • Reduce DNS lookups
  • Compress components with gzip
  • Avoid URL redirects
  • Avoid empty src or href
  • Make AJAX cacheable
  • Put CSS at the top
  • Remove duplicate JavaScript and CSS
  • Put JavaScript at bottom
  • Avoid AlphaImageLoader filter
  • Avoid HTTP 404 (Not Found) error
  • Reduce the number of DOM elements
  • Do not scale images in HTML
  • Use GET for AJAX requests
  • Avoid CSS expressions
  • Reduce cookie size
  • Make favicon small and cacheable
  • Configure entity tags (ETags)
  • Make JavaScript and CSS external

Page Load Optimization Excerpts Report – Visual Representation

This image shows a quick performance overview. The red arrow indicates below average, the diamond indicates average. In this image there aren’t any areas showing that are above average – those would be a green arrow. Areas that are failing are in red and dark yellow, whereas green-yellow indicates a pass. Areas in green indicate no further optimization is likely needed. See the visual representation below.

Page Load Optimization Vancouver

High Level Report of Elements that Load Slowly

If we take a closer look at Defer parsing of Java Script, we can see some high level report details as shown below. Please note that in this example, the image above and the image below were pulled from different reports. That’s why the D grade and the F grade are different. If this data was from the same report, these grades would match.

Fast Website Loading Time

Page Load Audit Result Example – Element Details

If we dig a bit deeper we can see the files behind the reason for the page load result. In this image below, it shows one of the above elements, Defer Parsing of JavaScript. As you can see, the SEO Candyland site needs some improvement in loading time. We will fix this soon 😀

Page Load Audit Example

Waterfall Chart – See How Your Website Loads, One Request at a Time

You will also receive a waterfall chart which shows you each request that is being done on your website, and how long it takes for each request to be made. We have expanded one element in the waterfall chart below, and you can see the details of that request.

Page Load Report Waterfall

 

Check Your Page Load Time Frequently – Sample History Report Below

It is a good practice to check your website’s loading time every month or after any big changes in website enhancements (like using a CDN), server moves or if you notice people are leaving your website too soon, especially on key pages, that are not ‘exit pages’. Exit pages are basically pages where a visitor fills out a form and leaves.

Page Load Audit History Over Time

Contact Us for More Information or Order Your Page Load Time Audit Today

Page speed is an important part of having a website. Fast websites allow visitors to find what they are looking for instantly. When visitors are waiting for pages to load, they may become frustrated and go to a competitor’s site. Search bots also don’t like slow sites. They want to crawl fast so that they can continue on crawling other sites. Visitors and search engines have this in common. To order your page load optimization audit, click the free quote button below and indicate which pages you would like analyzed and if implementation is required. You can also call or text us at 604-779-8438 or send us an email.

 

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