Content Writing Company Vancouver
We are a content writing company in Vancouver. Our styles differ across platforms, such as website and print content (think brochures and posters). It’s important to match the writing style with the correct platform. We take special care to do this correctly in each project we take on. Though we provide content for each of the above areas, we specialize in web content. What makes us different than other content writing companies is that we are fully search-aware, maintain readability, and keep visitors interested. We also cleverly optimize content to cover each point in a visitor’s decision-making process. Content written in this way is also called SEO copywriting, and it also converts visitors into clients.
Content Writing Services and Solutions – Vancouver, BC Content Writing Company
The key to a successful content strategy and service is to practice smart marketing integration.
Our content writing services and solutions follow our tried and true content strategy. We have combined some basic best practices with competitor analysis, SEO and blogging to deliver an all around inbound marketing action plan. Our content services include:
- Industry & Content Research
- Competitor Research
- Editorial Calendar
- Content Writing & Web Editing
- SEO integration / SEO Copywriting
- Business Blogging
Industry and Content Research – We Avoid Fluffy Content and Educate Ourselves Before We Start Writing
Before we begin writing content, we will first research what we are going to be writing about. We believe that quality content is what counts, and that visitors don’t want “fluffy” or “filler” content. They want the real deal, actual content that contains substance. Visitors want to learn, be entertained, engaged and be content with the time they have invested reading your website. In order to deliver visitors a good user experience, we take special care to learn what we are going to be writing about so that we can give them a good impression. It is also a bonus that our approach meets strict search engine requirements.
Competitor Research and Content Strategy
Our competitor research content service covers careful selection of 5 web competitors that share the same primary service that you do. We analyze their websites, pay attention to how their content is organized, if it has been optimized and make note of any special industry knowledge that they have shared. We take our findings and combine them with our industry research and keyword research. Once this process is complete, we then create a content strategy, in edition to an editorial calendar for 6 months at a time.
Create an Editorial Calendar – Plan What to Talk About and When to Maintain Campaign Focus
Once the research phase is out of the way, it is important to create an editorial calendar. This will ensure that there is regular, scheduled content, topics maintain focus, and any campaigns have new, supporting content. An editorial calendar should be made that includes content for:
- Blogs
- Social networks
- Weekly or monthly newsletters
- Promotional material for a campaign
Content Writing and Web Editing – How We Write Search Engine Friendly and Entertaining Content
Every content writing agency writes differently. Our biggest asset is that we specialize in SEO, so we integrate this into all aspects of our inbound marketing process and services, including web editing. One of the biggest issues our clients face, especially our SEO clients, is that their website content is missing, isn’t categorized correctly (isn’t being found), has basic grammar and spelling mistakes, is too technical, too “cold” and sometimes is of poor quality. It’s very difficult to optimize content that isn’t ready for SEO. Whenever we find this issue, we let our clients know and seamlessly integrate SEO with content in one complete process.
SEO Integration and SEO Copywriting – Writing Web Content
Part of writing content for the web means that content needs to be accessible and findable to search engines. In order to make sure content is accessible to search engines, there are a few things that need to be done. Many of these steps are similar to getting websites indexed in search engines. Perhaps the most important of the bunch is to make sure that the website itself is compatible with search engines. Another important step in getting your content web ready is to make sure it is warm, inviting, humorous at times and flows well. Here is what we include in our SEO integration and copywriting content service:
- Keyword research to determine any missed opportunities
- Optimized website structure creation so that content can be categorized and found by search engines and visitors
- Content research
- Editorial calendar (including blog / article content)
- Creation of content templates:
- Optimized URL and canonical
- Optimized meta data
- Headings 1-3
- Sub headings
- Keyword selection for each paragraph
- Content writing
- Keyword insertion
- Internal and outbound link selection
- Content marketing suggestions
Business and Corporate Blogging – Increase Website Popularity, Clients and Sales
This is perhaps one of the most misunderstood parts of content writing. A blog is different from main content as it is about a very specific subject and is usually 300-800 words. The whole point of business blogging or writing articles is to support main pages. This is also needed to keep websites ranking for secured keywords, and to obtain new keywords. Reason being is that search engines want to deliver the most relevant, current information about a subject at any given time. This is a ranking factor because people don’t wanted outdated information – and so, every website needs fresh, regular content.
Business Blogging – Conversions, Sales, Social & Marketing Integration
Business blogging, or corporate blogging is the act of writing content for a website in order to support the main content of a website and to keep content fresh. Think of it as “article writing,” if you prefer. The whole point of it is to keep your website looking current and up to date. It can also be used to maintain search engine rankings and secure new keywords. Fresh content is also a ranking signal because search engines want to display the most current information on their SERPs (search engine result pages). Reason being is that people want to see fresh, current information too.
What is the Point of Blogging? Do You Really Need To?
Every single website should have a blog that is regularly updated. When you blog, you demonstrate your knowledge about a particular subject. The more you write, the more you show you know what you are talking about. This also shows relevancy which is also a major ranking signal. Blogging can also help to create a fan base and if you give a good impression, it will help you to turn visitors into clients and sales.
Business Blogging VS Personal Blogging – What’s the Difference?
Here is where things get tricky, and business blogging and personal blogging become easily confused. The main difference is that business blogging is where you are always circling back to a product or service you offer as a company, rather than as an individual. A personal blog can be thought of as an online journal. Blogging can be both informative and social, but corporate blogging tends to be a bit less social than personal blogging.
A good blog area of a website will have a mixture of the corporate voice as well as staff voices. Staff voices should still maintain the corporate vision and principles, however, the point of them is to show off each staff member’s unique voice / personality. There are some neat things that you can do with bot types of blogging where you can integrate them into social aspects like a newsletter or social media. It is important to mention that a blog is not a newsletter, though the content may be similar.
The Social Side of Blogging – How a Blog Can Benefit Your Social Media Presence
Now that you know what Business blogging can do for you, let’s look at the social benefits. Business blogging is a great way to build up a reputation as an organization or author. People connect to people more than corporations, so having a blog is advantageous. It also gives visitors a chance to participate, ask questions or just leave general comments.
Replying to comments is a great way to show you care. It’s also a great way to obtain feedback and develop a rapport with your visitors. In addition to all of those good things, it also encourages visitors to share your blog on various social networks or even link to it. Sharing content through social media will increase your market reach. All of this will naturally strengthen your brand and reputation. Sharing your content on social networks can also increase your visibility in social search.
Contact Us for More Information About Our Content Writing Services Today
Writing and maintaining good content can seem like a tall order. We can provide you with all of the content writing services that you require, and seamlessly integrate efforts with other marketing initiatives like SEO, social media, email and print. Let us help you take content writing by storm and get your website back on track. We hope that you see the importance of blogging and all of the reasons why you need to blog. Here’s a quick recap:
- Maintain keyword rankings
- Secure new keywords
- Increase clients
- Increase sales
- Improve market reach
- Strengthen brand reputation
If you don’t have the time to do your own business blogging, we are happy to do it for you. If you are local to Vancouver, BC (or elsewhere and really want to work with us), you can contact us by email, by phone at 604-779-8438, fill out the form to the right or chat with us online right now.