Website maintenance and optimization is simply put as the act of making sure that your website is functioning as it should. It is important to maintain your website so that it keeps ranking for secured keywords, is less vulnerable to attacks and always has room to grow. Here are the most common things that you should be doing each month, at minimum as part of website maintenance:
- Find and fix broken links
- Find and fix improperly assigned redirects
- Optimize your error page
- Monitor and fix server downtimes swiftly
- Check robots.txt to ensure that no important pages are being blocked
- Make sure that your website loads fast
- Update your CMS and plugins / modules on a regular basis
- Keep SSL certificates valid
- Make sure that old and new content is properly categorized
- Create an optimized URL / website structure
What Happens If You Don’t Maintain Your Website
Failure to maintain your website can mean lost visits, keyword rankings, revenue, downtimes and in worst case scenarios, de-indexing from search engines. It doesn’t take much effort to maintain your website on a monthly basis. It is also much easier to maintain your website, rather than have things unravel. A small mess is easier to clean up than a big one! If you already have a big mess, or not enough time / experience to clean up a little one, we are happy to help.
Contact Us for More Information About Website Maintenance
If you need help with website maintenance, contact us for more information via email, call us at 604-779-8438 or chat with us online right now. We can maintain your website for you and get it back on track.