How to do keyword research like a pro – When you are in the research phase of deciding which keywords to target, you will want to take a number of steps to ensure that you are getting keywords from good sources and that they have a combination of decent search volume and conversion potential. In this article, we will go over how to choose your keyword roots.
What is a Keyword Root? – The Primary Keyword for a Topic or Umbrella Where Smaller Keywords Fall Under
A keyword root is the main keyword that you want to rank for, for a specific topic. These types of keywords can bring in a lot of traffic if you are ranking nicely for them, however they tend to have low conversion potential. In order to select keyword roots, you will want to ask yourself what the core business does and what the main services are. Then you would type those keywords into a keyword tool, one at a time. From there you would sort the keywords (video) into topics and groups. From there, you would design your content strategy and select keywords to target for each page – with a primary keyword as the main focus. It is important to also select 1-3 secondary keywords that are relevant to the primary keyword. Not only will this help you to rank for more keywords, but it will help you to achieve a nice balance and avoid over-optimizing your webpages.
What are Some Keyword Tools You Can Use for Google, Yahoo / Bing When Learning How to Do Keyword Research Like a Pro?
Some keyword tools that you can use will target the major search engines – Google, Yahoo / Bing. You will want to grab keywords using data from each major search engine as search volume and competition will be different for each search engine. If you see a keyword in Google and it shows a – this indicates little or no data. If you search for into about the same keyword for the Bing / Yahoo tool, you may find some data. When this happens, you see which search engine is dominating the market share for a specific keyword. When you are optimizing a webpage for keywords, you will want to make sure to optimize it as per the algorithms for the search engine with the most market share. Learning how to use each keyword tool below may take some time. Here are some keyword tools that you can use:
- PPC (high converting keywords) or other Marketing Data
- Ninja Search Combination Tool
- Bing Webmaster Toolbox
- Google Keyword Planner
- Keyword Discovery
- Online Thesaurus
- Keyword Spy
- WordTracker
- Wordstream
- SEMrush
- SpyFu
- IBP
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