Sometimes we get to choose who we have on our marketing team and other times our team is chosen for us. The biggest benefit of choosing your own team is that you can form a team with those at the top of their industry. Highly skilled teams are very efficient and cost effective.
Inexperienced Team Members Working in an Experienced Team – Make Unbalanced Teams Work
When teams are unbalanced it creates issues with production and the team members enjoying their work environment. Morale will suffer when the experienced team members find it difficult to work with those who are not at their level and who don’t know many of the important things that are necessary to get the work done properly. It is up to the Marketing Manager or the person overseeing things to set the tone and keep the team together.
Experienced Marketing Team Members May Feel Strain When Working With Inexperienced Team Members
Inexperienced marketing team members can create work for experienced team members when the ones with less experience attempt to create a strategy or when they complete work that needs extensive review before it can be implemented. This is very time consuming and frustrating for the more experienced team members and creates tension when there isn’t enough accommodation provided for the change in working dynamics. When additional time is spent coaching less experienced team members, production is slowed and targets must be adjusted. With patience, excellent communication skills, and potentially some outside help (e.g. from your HR Manager or a marketing agency), you can get around these issues.
Patience, Guidance and Excellent Communication Can Help Bring Balance Back in a Marketing Team
It’s important that teams are respectful, professional and patient, especially when dealing with inexperienced team members. A good attitude can go a long way and a certain amount of finesse ob both sides is needed when someone less experienced joins an experienced marketing team. The inexperienced team member should be open to learning from the more experienced team members and have a good attitude as well. Here are some tips from both sides:
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We are an Experienced Marketing Team and Our Agency and Can Work With Experienced and Inexperienced Teams
As an experienced inbound marketing agency, we have worked with other experienced teams as well as inexperienced teams. We understand both sides of the spectrum and appreciate both sides. Each contributes value in different ways and we can help you to get the value from both.
Make a Checklist When Working on a Team With Different Experience Levels
An experienced marketing team can learn from new, less or inexperienced team members and inexperienced teams can learn from those with more experience. The bottom line; learn how to work with both. Having an effective checklist of expectations and online marketing best practices can strengthen communication, improve work satisfaction and preserve morale. Every team has its own strengths and weaknesses but there is usually a way to work together in harmony. Professional teams are like any relationship; they take work and commitment, and sometimes need outside help to get back on track. Contact us today for help with your marketing needs or request a quote below.