Keyword maintenance will allow you to hold onto the keywords you have secured. This will allow you to keep going after new keywords. The more keywords you secure the harder it becomes to maintain everything. It is a popular SEO myth that once you are ranking, the work stops. In fact, that is when the work really starts! This is an 8 part series on what to do if your SEO flatlined:

  1. SEO Flatlined
  2. Website Audit
  3. Negative Ranking Penalty Recovery Strategy
  4. Create Strategic Content
  5. On-Page SEO Basics – Optimize Content
  6. Link Building
  7. Keyword Maintenance – You are Here
  8. Traffic Optimization

How to Interpret Your Rankings

It is also important to know how to read your keyword rankings. Here are some things that you may notice. Of course, there are many other things that you will need to watch out for. We just wanted to give a few quick points:

  1. Lost a keyword, but maybe it was picked up on a different URL, maybe something malicious is going on or you need more content or links
  2. A keyword bounced from one URL to another and never really finds its home. (Hint: check your site structure)
  3. Unsure of what to do to rank for a keyword on a particular page (or any page)
  4. Have an uneven distribution of keywords all ranking on one page, instead of being spread out, throughout your site
  5. Rankings fell 7+ positions
  6. A 1st-page ranking opportunity you need to act on quick
  7. Lots of bounces on a page – try updating the content or optimizing for a more relevant keyword

When any one of these things happens, search engines are trying to tell you something. There is always a reason why these things happen. Once you figure out what is going on, you are ready to optimize your traffic.

Work with Us and Let’s Get Your Site Back on Track Together

Need help figuring out what is going on with your rankings? Contact us via email, by phone at 604-778-8438 or chat with us online right now. We can do a keyword audit, a website audit, a keyword maintenance strategy or a full SEO program. It can be hard to diagnose ranking issues on your own. As trusted ‘SEO Doctors’ we will work hard to get you your rankings back. Next up in this series to help you if your SEO flatlined is: Traffic Optimization – Part 8

About the Author

SEO Candyland

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