If you are wondering how to do keyword research, then you have come to the right place. Before we get started, in a previous post we talked about how to choose the best keywords. If you don’t already know what the different types of keywords are, (big head, long tail, golden nugget), check out that article.
Once you have an understanding of the different types of keywords, you will then need to find and organize them. If you are a little bit familiar with keyword research, you may be choosing keywords based on high search volume or super-specific ones. Let us tell you if you haven’t heard already, that you need to be mixing these keywords up and include each type of keyword in your research.
Here is a step by step list of how to do keyword research, or how we do it anyway:
- Review the website you are doing keyword research for
- Determine the webpage that you would like to target
- Take the main theme of the page you want to target and enter it into a keyword tool
- Remove irrelevant keywords
- Organize main topics into tabs
- Organize each tab into groups
- Select primary keyword for each tab, usually high searches and competition
- Select secondary keywords for each tab, usually the lowest searches and competition
- Create a mini main and blog structure for each tab
- Merge common tabs together
- Copy the primary keywords from each tab and put them onto a new tab
- Copy the secondary keywords from each tab and put them onto a new tab
- Create a main and blog website structure
How Thorough Keyword Research Will Ensure Content Relevancy
Once you have completed the steps above, you can go many, many layers deeper and repeat the process for all of the high search volume keywords throughout the tabs. Repeat this process until you are returned to the same keyword you have already included in your research.
When Am I DOne Researching a Topic?
When you are returned the same keywords you have already researched. This is how you know when you are done researching a particular topic, at least for a year anyhow. You will also need to complete the process above for every webpage, including blog posts to ensure you are completing keyword research to its fullest potential.
How Do I Know What to Write About?
If you follow this process, you will never run out of things to write about, and you will show search engines that your content is relevant. Be sure to have a good writer on hand, poor content won’t fool anyone and it must be high quality if you want it to rank well. Stay tuned for these upcoming posts:
- What are the Best Keyword Research Tools?
- How to Use Keyword Research Tools?
- How Keyword Research Turns Into a Website Structure and a Blog Structure
Relevancy Puts the Key in Keyword Research
Now that you have a better idea of how to do keyword research, you can see that it is a lot of work. When done right, along with each related task, you will be on your way to succeeding in the ever-changing SEO game. One thing that will never change though is relevancy.
Contact Us for More Info on Keyword Research or About Our SEO Services Today
Since search engines base their algorithms on relevancy, we base our SEO strategy around relevancy too. When you hire us for SEO, we will ensure that keyword research, website structure, content, content optimization and internal and outbound links are done thoroughly and correctly. You can contact us by email, by calling us at 604-779-8438 or chat with us online right now.