Many clients first start out with us and ask “What is SEO?” and “Why do we need it?” SEO is the practice of optimizing websites so that search engines can find, index and rank them for keywords. You need SEO because almost everyone online uses search engines to find what they are looking for. Search engines like Google, Yahoo and Bing have spam filters in place that weed out junk websites. Because of this, search engine traffic (website visitors that come to websites via search engines) is thought to be high quality and is sought after by every website owner. So then, with all of the competition out there, how do you get to the top and get search engines to rank you for the best keywords?
How a Website Audit Can Prepare Your Website for SEO
The best way to rank for keywords is to first, get your website in a position to rank well. We can perform a website audit which will reveal search engine compatibility factors, content, code, design, conversion, technical and other search engine ranking factors that need to be met so your website is ready for optimization.
How Keywords and Website Structure Allow You to Create Content
Once the audit is complete, you will need keyword research done so that you will know what people are searching for. Keyword research and competitive research will create a website structure for your main pages and blog. From there, content can be created. Search engines will see this is relevant, since content is based on what people are searching for, and that content has been organized into logical categories and subcategories.
SEO and Marketing Integration of Social Media, Email Marketing, PPC, Content Marketing and Video Marketing
Once you have things done, you can introduce or integrate other types of marketing like social media, email marketing, PPC, content marketing and video marketing. This will strengthen SEO efforts as each marketing platform can work together on the same initiative at the same time.
What Happens to Websites Without SEO? – Stagnant Website and Profit Loss
Without SEO your website is basically collecting dust. It will slip through the rankings and not be found. You will lose out on a lot of visitors, leads and conversions, ultimately affecting your website’s ability to make your money. You will most likely not reach your online goals without SEO or be able to grow your business on the web. Your competitor’s will thrive, and take away market share that could be yours. A lack of SEO usually means a lack of social presence and a lack of fresh content. This can give the wrong impression to visitors and make them think that you are an inactive company.
Contact Us for More Information About What SEO Is, Why You Need It and What It Can Do for You
Now that you have a better understanding of what SEO is and why you need it, let us help you get your website in a position to rank well, find out which keywords you need to use, create organized content, get you ranking for keywords, get visitors to your website and ultimately reach your online goals. Get started today and contact us by email, fill out the form to the right, call us at 604-779-8438 or chat with us online right now. We look forward to speaking with you soon.