If you are having trouble finding the right time to invest in SEO then this article is for you. It can be difficult to know when the time is right. You will need to have some investment money, have a solid inbound marketing plan, know your goals and find the right company. Those things can be quite challenging but once you have them figured out the rest comes together. Just need a quote? Click the button below. [wpcb id=”1″]
How Much Money Should You Invest in SEO? – Monthly SEO or One Time SEO
The first thing you need to decide is if you want monthly SEO or one time SEO. Monthly SEO means you will have a set amount of tasks that get done each month and your website is worked on a continuous basis. The first thing that happens is your website is optimized to get it in a position to rank well, followed by on page SEO, link building and marketing integration. Major KPIs go up each month as a result of ongoing SEO.
One time SEO means that your website will be set up in a position to rank well. You may rank for keywords as a result of this effort, but the main focus is search engine compatibility, not on page SEO and link building. This means making your website search engine compatible and adding / optimizing a blog, social media elements, a newsletter, checkout if ecommerce, a lead form, testimonials, calls to action, etc. There are many things involved in a project like this:
- Website Audit with Solutions
- SEO Strategy
- Content Strategy
- Keyword Audit for Desired Keywords
- Keyword Research
- Website Structure
- Blog Structure
- Content Suggestions
- Google My Business Centre
- Bing / Yahoo Webmaster Centre
- Page Load Time
- robots.txt
- Redirects
- Website Errors
- Sitemaps
Stand Alone SEO Services and Monthly SEO Service Packages
We do offer stand alone SEO services on a page by page basis, so if you get one time SEO, you still have the option to have certain pages optimized for specific keywords without going on a monthly plan. We do however strongly suggest to maintain your website each month. This means that you will need to fix your website errors, update any plugins or your CMS each month. We do offer small website maintenance packages as well. No matter if you choose one time SEO, one time SEO with stand alone optimization or monthly SEO, we can accommodate your needs. One time SEO is best for you if you have a limited budget and don’t want to invest continuously. Monthly SEO is best for you if you have a marketing budget and there is room for SEO.
Have a Solid Marketing Plan – How to Support SEO Efforts
Having a solid marketing plan can help you to work alongside SEO so that you are supporting it enough to maximize the results. SEO always performs better when clients take an active interest in what is happening, why things are being done, and what the outcomes of those efforts will be. SEO isn’t meant to be the end all, be all, magic bullet that will be your key to success. You still need to do other forms of marketing and advertising. Think of SEO as the glue that binds them all together, then optimizes for traffic and revenue.
The best way you can support SEO efforts is to provide information on upcoming events, seasonal events, busy times, slow times, involve SEO with other marketing initiatives like PR, PPC, email marketing, etc. It is also important to approve of completed work as soon as you can so that it can be implemented. Search engines can take up to a month before they see changes, index them and award rankings, so the sooner things are approved, the sooner they can go live and start bringing in results. It is also important to mention that rankings improve over time, and some keywords take longer than others which is due to competition. Ready to get started? Contact us for immediate assistance. [wpcb id=”1″]
Knowing Your Business Goals and Finding the Right SEO Company
Before you add new things to your marketing mix, you will need to know your business goals and find the right SEO firm. Business goal setting means different things to everyone, and many factors are at play.
Once you know what your goals are it will be easier to find the right company. Stay tuned for an upcoming article that will help you hire the right SEO company for your business. You could also give us a call 🙂
Contact Us for More Information About Finding the Right Time to Invest in SEO
We hope that you have a better idea about finding the right time to invest in SEO, and the different options that we offer. It is our aim to provide services that make sense with your goals and your budget. Our dedication to quality is high, and our commitment to you is sincere. We really believe that your success is our success and will work hard to deliver the results you need. Please contact us via email or by phone at 604-779-8438. You can also fill out the form at the top of this page, chat with us online or press the button below to get a quote or to arrange a meeting. [wpcb id=”1″]