Think of link building as making friends. You want to surround yourself with good, trustworthy people and build a long lasting relationship with them. The same is true for links. You also want to build links, consistently over time, with good websites of various PageRank or page popularity in order to show the links are natural. there are many other signals pertaining to links that search engines pay attention to, but those are perhaps a few of the more important signals. Need our help? Click the button below. [wpcb id=”1″]

Have Natural, Healthy Link Profile – Quality Links, Steadily Built Over Time

Sometimes sites will link to you, even a whole bunch of times. Though spikes in a link profile can indicate un-natural linking methods, that isn’t the case all the time. Search engines are smart enough to know the difference. This is definitely an algorithm that is here to stay. More notably, link updates are referred to as Penguin Updates. There are a number of things that can be done to maintain a healthy link profile:

• Frequent, fresh, high quality content will bring in natural links
• Link bait like informatics to bring in natural links
• Check your links on a regular basis for swift, major differences and make corrections on a per link / site / page basis

How to Remove Unwanted or Harmful Links to Your Website

Sometimes sites will link to you, that are of poor quality. This can hurt rankings or may indicate that you are participating in a link scheme, have some crafty competitors or have unwanted spambot activity. Sometimes people’s link profiles get ruined from hiring an inexperienced company or trusting a “cheap service.” There are quite a few more scenarios; it can be hard to keep track of all of this activity and handle it in a search engine friendly way. So, how do you remove unwanted links? You could:

1. Write to the webmaster
2. Try calling the website owner
3. Block the website IP in your .htaccess file
4. Use the Google Disavow Tool
5. Hire a trusted agency to clean up your link profile

Get a Clean Link Profile – Contact Us for More Information About Link Building Today

We are happy to help you determine which links are good to keep and which links should be removed from your link profile. Please contact us for more information about about us, our link building services, our link tools or request a free link audit. We can be reached via email, by phone at 604-779-8438 or online chat.